The Idea
“Super Abbu” is a hotline for low literate fathers in Pakistan that gives them access to information regarding pregnancy and delivery. The role of the father during this time period is generally limited to providing transportation and financial support, and that is not enough. Fathers are often the decision-makers regarding healthcare and, without proper knowledge, can unknowingly make choices that are harmful to both mother and child. When fathers call our hotline, a personality named Dr. Saba will answer and teach them how to care for their wives during pregnancy and the delivery. Dr. Saba tells dads about things like the nutritional requirements of pregnant women to ensure a safe and healthy baby, the possible costs the family might incur during the delivery, and that women are usually very emotional during this time. Callers can also listen to other fathers share stories about when their babies were born so they can learn from those experiences.

Agha Ali Raza, PhD

Principal Investigator

Sacha Ahmad

Programme Manager

Mustafa Naseem

ICTD Consultant

Kim Chatterjee

Information Architect & UX Design Consultant

Abdullah Kharal

Project Coordinator

Stories From the Field

Fathers share their experiences about when their children were born.
My wife was pregnant with our second child and in the 7th month when she started experiencing pain. I called the dai (midwife) and she tried to deliver the baby but she didn’t survive. She damaged me so badly in the process that the doctor who fixed me said it will always be difficult for me to have another baby. I was in a coma for three days.

Manzoor Ali, 26

During the last 3 months of my wife’s pregnancy, I didn’t get her checked by a doctor. I didn’t know about breech birth and that my baby’s life could be compromised. A Lady Health Visitor told me she could deliver the baby normally. I was happy because normal deliveries are cheaper than C-sections. When it was time to deliver the baby, my wife was in so much pain. She almost died.

Rana Zaheer, 41

After the birth, I went to the hospital again the next month for a follow-up check-up to make sure my wife and son were in good condition. I know other fathers and mothers who do not go, and they sometimes have problems and it’s too late to fix them. I won’t risk that; my job is to keep my family healthy and safe from illness.

Muhammad Arif, 35